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The game is about to begin ⭕️

Introducing the Squid Game x New Era collection — featuring bold designs inspired by the series’ most memorable symbols and characters.

NEW ERA Drops Squid Game Crossover Collection Alongside Netflix Headwear and Apparels Just in Time for the 2025 Heatwave

NEW ERA, American headwear brand leading fashion and lifestyle since 1920 — is diving headfirst into Netflix’s smash-hit Korean drama Squid Game 2025 with an exciting lineup of products that lands this July. This crossover collection includes four headwear styles and four apparel items. Think sharp black and beige 59FIFTYs, a black-and-white 9FORTY TRUCKER and a beige 9FORTY. For apparel, Tees in black and beige, plus a black hoodie. Each piece features authentic visual elements from the series that are seamlessly fused with NEW ERA’s signature brand identity.

The collection draws on the iconic Squid Game aesthetic and visual motifs, featuring characters such as players, game masters, and the infamous “Red Light, Green Light” figure. Presented in vivid pink, green, and black, the designs blend seamlessly with New Era’s signature silhouettes to deliver a distinctive streetwear expression. A standout release for dedicated Squid Game enthusiasts